Roger Blackwell

Roger is a Professor of Marketing at The Ohio State University. He also works with many of America's most successful companies.

Roger is considered to be one of the leading books in the field entitled Consumer Behaviour. It is used by business schools throughout North America, Europe, Asia and Africa.

He has also written 23 other books on marketing strategy and research, including Global Marketing Perspectives and cases, a global marketing textbook designed to look at not only the theoretical but practical sides of global business.

Dr. Blackwell received his B.S. and M.S. degrees from The University of Missouri and his Ph.D. from Northwestern University. He also received an honorary doctorate degree from The Xcincinatti College of Mortuary Science. He resides in Columbus, Ohio and serves on numerous boards of both privately and publicly held corporations including Airnet Systems, Applied Industrial Technologies, Checkpoint systems, Flexfunds and Ambercrombie & Fitch.

Roger blends brilliant content and colourful examples with humor and insight to delight audiences all over the world. Audiences, whether senior level executives or line managers, are left inspired, taking notes, laughing and wanting more. Roger is popular with both consumer-oriented and industrial-oriented audiences.

He has worked extensively in both arenas and will custom tailor his presentation to the needs of the firm or association.

Some of his presentations include:
1) Why people buy and how to get them to buy more
2) How to win in the global marketplace
3) Health care in the 21st century
4) Retailing in the 21st century
5) How to grow profits in slow growth times
6) From mind to market

-Blackwell is in a class of himself - IBM

-Absolutely dynamite! We've recommended him nationwide Ford Motor Company